We apply state-of-the-art methods to support decision-making: we use research and back measurements to make data meaningful.
Our large-sample, small-sample, representative, and boosted surveys provide a reliable basis for strategic decisions. We use CATI, CAPI and CAWI methods to reach respondents quickly and flexibly. Research by CODE Intelligence provides objective and measurable data, which is useful for analysing market trends, consumer habits and satisfaction levels. Statistical analysis also allows detailed segmentation.
We use focus groups, in-depth interviews, and ethnographic approaches to uncover connections that cannot be understood from numbers alone.
Surveys enable us to understand the motivations, feelings and mindsets of consumers and users. This allows us to understand not only what is happening, but also why—which is key to effective strategic planning.
Good user experience is not accidental, but the outcome of conscious design and thorough research. CODE Intelligence helps test digital products and services to make user paths simpler and interfaces more efficient. We support developments with specific and data-driven suggestions. We scale our research from prototype testing to longer validation processes.
Our eye-tracking technology allows us to see exactly what respondents are focusing on, what catches their attention, and what remains unnoticed in the visual space. The research allows us to track not only where participants look, but also for how long and in what order. This method is particularly efficient for testing visual communication, packaging, websites, or advertisements.
CODE Intelligence offers the processing of large databases, the application of machine learning models, and artificial intelligence-supported text analysis to give our clients an edge in a rapidly changing market environment. We strive to extract all the information contained in databases so that the results are strategically relevant and the data add value to the decision-making process.
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